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The Importance of Strategy for the Evolving Field of Radiology¹

¹ From the Department of Radiology, Columbia University, 177 Fort Washington Ave, Milstein Hospital Bldg, 3rd Fl, New York, NY 10032. Received August 15, 2001; revision requested October 11; revision received December 11; accepted January 7, 2002. Address correspondence to the author (e-mail: sc56@columbia.edu).

View larger version (71K): [in a new window]   Figure 1. Basic framework for strategy development. SWOT = strengths, weaknesses, opportunities, and threats.

View larger version (73K): [in a new window]   Figure 2. Possible SWOT analysis of radiology from the perspective of national radiologic societies. NIH = National Institutes of Health.

View larger version (59K): [in a new window]   Figure 3. Five forces analysis. Many experts add regulators as a "sixth force" to be considered in this framework. This is because governmental regulation may serve as a constraint on the range of strategic options to be considered and may have a tangible effect on the outcome associated with a chosen organizational strategy. ASP = application service providers, HCFA = Health Care Financing Administration, PACS = picture archiving and communication system.

View larger version (41K): [in a new window]   Figure 4. Analytic tools used for different levels of residual uncertainty.